Ron Vogler

VP of Brand Development

Ron Vogler

VP of Brand Development

Ron is a proven sales and marketing executive with 35 years’ experience delivering results for world class consumer packaged goods companies, as well as for ground zero startup companies.

Ron’s positive upbeat leadership style is contagious, and propelled him to senior sales positions with E&J Gallo (world’s largest winery),  PepsiCo (world’s largest beverage company), Nestle (world’s largest food company) VP Sales Confection, The Clorox Company (Director Sales Deer Park Water), Kretek International (largest specialty  tobacco distributor in the U.S.) SVP Business Development. Ron’s vast consumer product knowledge, combined with his diverse and broad skill set provides expertise across numerous go to market sales formats – broker, direct, direct store delivery (DSD), third party agency, and direct to consumer.

Ron has category knowledge in virtually every aisle of grocery, natural, and convenience stores, as well as in major traffic areas of stores in the mass, club, value, drug, military, and natural / specialty channels.

Most recently Ron has led several startup companies to great success by creating compelling and innovative brand stories developing value propositions for the trade and consumers. Driving for bottom line results by building highly focused inside and outside sales teams and broker networks, has repeatedly resulted in profitable new distribution across the omni channels, leading to revenue generation and equity growth for ownership and investors. The past three startup businesses Ron built sales teams reaching a combined annual revenue run-rate of $92.0 million after 24 months.

Ron is a native of Miami, attended the U.S. Naval Academy, and received a business degree from the University of Florida, where he was the founder and director of the Student Better Business Bureau.   Ron is the past President of the Florida Candy and Tobacco Association and is an active volunteer with The Alzheimer’s Association. Two of Ron’s sons played professional football, and his youngest son Brian won two National Championships while playing tight end at the University of Alabama.